Lead & CRM Data Enrichment
Fill the gaps in the lead and CRM records you already hold with researched company and contact fields, ready to re-import.
Custom quote after a short consultation · Timeline agreed in your quote
Scope: Contact data is researched from publicly available and licensed business sources for B2B use, and we cannot guarantee every record is current. You are responsible for contacting people in line with the privacy and marketing laws that apply to you, such as GDPR, UK PECR, the US CAN-SPAM Act and Australia's Spam Act.
Overview
Data enrichment starts with records you already hold, such as a CRM export, an event list or an old prospect sheet, and fills in the fields that are missing or incomplete. Unlike B2B list building, we do not source new companies; we improve the records you already have.
We agree the fields you want added, for example company website, industry, location, decision-maker name and title, business email (format and domain checked) or LinkedIn URL, and research each record from publicly available and licensed business sources. Values we cannot find are clearly marked rather than guessed. The Professional and Advanced packages also identify and remove duplicate records.
The Advanced package covers up to 5,000 records and up to 12 added fields, and returns a CRM re-import file that keeps your original record IDs so updates land on the right entries. Your original columns stay untouched and every new field is clearly labelled, so changes are easy to check before import.
Who it’s for
- Sales teams with CRM records missing titles, emails or company details
- Marketing teams tidying event or webinar lists before follow-up
- Businesses merging contact lists gathered from several sources
- Agencies preparing client data for segmentation or outreach
Problems it solves
- Turn incomplete records into contacts your team can act on
- Remove duplicate entries that clutter the CRM and distort reporting
- Segment accounts reliably by industry, location or company size
- Update the CRM in one import instead of editing records by hand
What RF ETS delivers
- Enriched spreadsheet with the agreed new fields clearly labelled
- Original columns kept intact for comparison
- Unfound values marked rather than guessed
- De-duplicated record set (Professional and Advanced)
- CRM re-import file that preserves your record IDs (Advanced)
How we work
Review your file and fields
We check the structure of your export and agree which fields to add and in what format.
Pilot sample
A small set of records is enriched first so you can confirm the output before the full run.
Research and enrichment
Each record is researched from public and licensed business sources, with gaps clearly marked.
Clean-up and re-import file
Duplicates are removed on higher tiers, and Advanced adds a file mapped for CRM re-import.
What we need from you
- An export of the records to enrich, with a unique ID per record
- The list of fields you want added and their preferred format
- Your CRM import template or field names, for the re-import file
- Access to any paid data source you want used, if required
How pricing works
This work varies too much for fixed packages. We scope it with you, then send a written quote with price, timeline and deliverables before any work starts.
Tell us what you need
Use the quote form or book a consultation and describe your goal, constraints and deadline.
We scope it with you
We review your material and agree deliverables, assumptions and what is out of scope.
Written quote
You receive a fixed price or milestone plan, timeline and revision terms before any work starts.
Not included
- Data-provider credits (Apollo, etc.) if you require a paid source
- Third-party costs: domains, hosting, paid plugins and themes, software licences, API or AI-model usage fees, data-provider credits
- Work outside the written scope agreed before work starts (handled as an add-on or a custom quote)
- Ongoing support after the delivery and launch-support window unless a support package is bought
Need something different?
Tell us what you need, and we’ll prepare a solution and pricing based on your requirements.
Lead & CRM Data Enrichment: common questions
How is data enrichment priced?
Packages are fixed-price, based on the number of records and how many fields are added per record, with de-duplication and a re-import file included at higher tiers; see the packages above. Extra records can be added in blocks, and unusual field requests are priced in a custom quote.
What if we want to add more fields after work starts?
Each package includes revision rounds for corrections and formatting changes. Adding fields or records mid-project changes the research needed, so we confirm whether it fits your package limits or needs an add-on before continuing.
Can every enriched record be relied on, and who handles compliance?
We research from publicly available and licensed business sources for B2B use, but business details change and we cannot guarantee every record is current. You remain responsible for contacting people in line with GDPR, UK PECR, the US CAN-SPAM Act, Australia's Spam Act and any other laws that apply to you.
Do we need to pay for a data provider?
Not usually; the package covers our research time. If you want a specific paid data source used, such as Apollo, any credits or subscription costs are yours, and we can work inside an account you provide.
What file formats do you accept?
CSV and Excel files exported from most CRMs work well. Each record should have a unique ID so enriched data can be matched back on import. If your export has merged cells or several tabs, we tidy the structure first and confirm any assumptions with you.
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