Logo & Brand Identity
Logo concepts developed from your brief, refined with you and delivered as a usable identity with colours, fonts and guidelines.
Custom quote after a short consultation · Timeline agreed in your quote
Overview
A logo is the most visible part of a brand identity, but it only works when it is used consistently with the right colours and typefaces. This service designs your logo from a written brief and, on the higher packages, builds the small set of identity rules that keep it consistent across your website, documents and social channels.
We begin with a brief covering your business, audience, competitors and preferences, then develop distinct logo concepts rather than variations on one idea. You choose a direction, and we refine it through the revision rounds in your package. The Professional package adds a colour palette and font pairing; Advanced adds a mini brand guide and a social media profile kit.
Final logos are supplied in SVG, PNG and PDF formats suitable for screen and print. The Advanced package includes four concepts, a brand guide explaining logo use, colours and typography, and profile images for your social channels. Trademark searches, registration and printing are not included.
Who it’s for
- New businesses that need a professional identity before launch
- Established companies whose current logo no longer reflects what they do
- Consultants and freelancers building a recognisable business brand
- Teams launching a new product or service line that needs its own mark
Problems it solves
- Present the business with a distinctive, professional mark
- Use the logo correctly on screen, in documents and in print
- Keep colours and fonts consistent across everything you produce
- Launch social profiles with matching graphics
What RF ETS delivers
- Logo concepts developed from your brief (up to four on Advanced)
- Final logo files in SVG, PNG and PDF
- Colour palette and font pairing (Professional and Advanced)
- Mini brand guide covering logo use, colours and typography (Advanced)
- Social media profile kit (Advanced)
How we work
Brand brief
You complete a short brief on your business, audience, tone, likes and dislikes.
Concept development
We design distinct logo concepts, each with a short note on the thinking behind it.
Refinement
You pick a direction and we refine it through the revision rounds included in your package.
Final files and guide
Final logo files are exported, with palette, fonts, brand guide and social kit on higher tiers.
What we need from you
- A completed brand brief: business name, what you do, audience and tone
- Examples of logos or brands you like and dislike
- Competitor names, so your mark stands apart
- Any existing colours, fonts or assets that must be kept
How pricing works
This work varies too much for fixed packages. We scope it with you, then send a written quote with price, timeline and deliverables before any work starts.
Tell us what you need
Use the quote form or book a consultation and describe your goal, constraints and deadline.
We scope it with you
We review your material and agree deliverables, assumptions and what is out of scope.
Written quote
You receive a fixed price or milestone plan, timeline and revision terms before any work starts.
Not included
- Trademark searches or registration
- Printing
- Third-party costs: domains, hosting, paid plugins and themes, software licences, API or AI-model usage fees, data-provider credits
- Work outside the written scope agreed before work starts (handled as an add-on or a custom quote)
- Ongoing support after the delivery and launch-support window unless a support package is bought
Need something different?
Tell us what you need, and we’ll prepare a solution and pricing based on your requirements.
Logo & Brand Identity: common questions
How is logo design priced?
Packages are fixed-price, scaled by the number of concepts, revision rounds and identity assets included; see the packages above. Extra concepts and business card design are available as add-ons, and wider identity work such as signage or packaging is quoted separately.
What counts as a revision?
A revision is a round of changes to the chosen concept, such as adjusting shapes, spacing, colours or type. Each package includes a set number of rounds. A request for a completely new direction after a concept is chosen is treated as an extra concept, which we confirm with you before starting.
Do you check or register trademarks?
No. Trademark searches and registration are not included. We design original marks and avoid imitating existing logos, but we recommend a trademark search through a qualified adviser before you invest heavily in the brand. Printing is also outside this service.
How can I use the final logo?
How rights in the final approved logo pass to you is set out in your project agreement before work starts, so you know exactly how you can use the files across your business.
Which file formats will I receive?
Final logos are delivered as SVG for scalable use, PNG for web and everyday documents, and PDF for print suppliers. Advanced also includes the brand guide and profile images for your social channels.
Often combined with
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