Local SEO
Local search groundwork for service businesses: an optimised business profile, consistent citations and location-aware pages.
Custom quote after a short consultation · Timeline agreed in your quote
Overview
Local SEO helps people nearby find your business when they search for a service in their area. It depends on accurate, consistent business details across the web, a complete business profile on map and search listings, and website pages that make your location and service area clear.
We optimise your business profile with accurate categories, services, descriptions and opening hours, then build citations on relevant business directories using one consistent name, address and phone format. From the Professional package we also adjust local on-page signals on your website and provide a guide for asking genuine customers for reviews.
The Advanced package covers up to three locations, with citations built for each and recommendations for local landing pages that describe each location's services without duplicating content. You receive a citation log listing each directory and its live link, a summary of profile changes and the review-request guide for your team.
Who it’s for
- Service businesses that rely on customers in a specific town or region
- Multi-location businesses with inconsistent listings across directories
- New or relocated businesses that need listings set up correctly from the start
- Clinics, trades and professional firms that want local searchers to find them easily
Problems it solves
- Make sure customers see the same correct name, address, phone and hours everywhere
- Have a complete, well-categorised business profile for each location
- Show search engines and visitors clearly which areas you serve
- Build a steady, honest process for collecting customer reviews
What RF ETS delivers
- Business profile optimisation for each location in scope
- Directory citations built with consistent business details, logged with live links
- Local on-page optimisation of relevant website pages (Professional and Advanced)
- Review-request process guide for your team (Professional and Advanced)
- Local landing-page recommendations for each location (Advanced)
How we work
Confirm business details
We agree the exact name, address, phone, hours and service areas to use everywhere.
Profile optimisation
Categories, services, descriptions, hours and photos on your business profile are completed and corrected.
Citation building
Listings are created or corrected on relevant directories, and each one is recorded in a citation log.
Local pages and handover
Local on-page changes and landing-page recommendations are delivered with the review-request guide.
What we need from you
- Manager access to your business profile for each location
- The exact business name, address, phone, hours and service areas to use
- Logo, photos and service descriptions for listings
- Website access if local on-page changes are included
How pricing works
This work varies too much for fixed packages. We scope it with you, then send a written quote with price, timeline and deliverables before any work starts.
Tell us what you need
Use the quote form or book a consultation and describe your goal, constraints and deadline.
We scope it with you
We review your material and agree deliverables, assumptions and what is out of scope.
Written quote
You receive a fixed price or milestone plan, timeline and revision terms before any work starts.
Not included
- Guaranteed rankings
- Fake or incentivised reviews (never offered)
- Third-party costs: domains, hosting, paid plugins and themes, software licences, API or AI-model usage fees, data-provider credits
- Work outside the written scope agreed before work starts (handled as an add-on or a custom quote)
- Ongoing support after the delivery and launch-support window unless a support package is bought
Need something different?
Tell us what you need, and we’ll prepare a solution and pricing based on your requirements.
Local SEO: common questions
How is Local SEO priced?
Packages are fixed-price and based on the number of locations, how many citations are built and whether local on-page work is included; see the packages above. Extra citations can be added in blocks, and businesses with more locations than the Advanced package covers receive a custom quote.
What if our business details change during the project?
Tell us as soon as possible. Revision rounds cover corrections to profile text and on-page changes. If citations already submitted need updating, or you add a location, we confirm the extra work and cost with you before carrying it out.
Can you get us to the top of local results or add reviews?
We cannot promise rankings, because local results depend on proximity, competition and factors outside anyone's control. We never create fake reviews or offer incentives for them. Instead, the review-request guide shows your team how to ask real customers for honest feedback at the right moment.
Which directories do you use for citations?
We choose general and industry-relevant business directories that suit your country and sector, favouring reputable sites over sheer volume. Before building, we look for existing listings so duplicates can be corrected rather than multiplied. Every citation is recorded in a log with its live link.
How soon will we see a difference?
Profile and citation changes can take several weeks to be picked up, and the effect varies by area and competition. Our focus is getting the foundations accurate and consistent so your listings are in good order; we do not promise a specific timeframe or result.
Often combined with
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On-page SEO for up to 30 pages: rewritten titles, meta descriptions and headings, image alt text, internal linking and schema markup on Advanced.
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